Mobile Marketing…the Time is Now!
If you are a mobile phone provider, you are positioned in the right place, at the right time; during one of the most exciting periods is mobile history. During the past year, global smartphone shipments have increased by 63% surpassing those of PCs. During 2011, Android phones accounted for 48.8% of the devices sold. With the explosive growth of mobile devices, new marketing arenas are opening daily and now is the time to take advantage of the many opportunities available to your business.
Mobile Marketing is a $38 billion dollar industry that is expected to surpass $58 billion by the year 2014. From mobile apps to QR codes to social networking to price comparisons, consumers are utilizing their mobile devices in ways that your company can profit from if positioned correctly. A recent study found that consumers are utilizing their devices to help shop while inside the retail location. They also use their devices and apps such as Red Laser to help with comparison shopping. With GPS locators in devices, consumers are able to gather information based on their location – this provides opportunities for you to entice them into your retail location with special offers.
If the amount of information, terminology, applications and opportunities seem overwhelming, do not be discouraged. Social marketing leader, Facebook, recently announced that they exploring ways to capitalize monetarily on their 425 million active mobile users that is growing more rapidly than their desktop engagement. Recent articles have covered possibilities as to how Facebook will utilize mobile marketing to increase their revenue stream. They currently dominate the U.S. and UK in terms of having the largest share of revenues in online ad displays, but privacy and mobile screen issues have created the need for the company to think out-of-the-box to more effectively market to their mobile users. One thing the social giant has learned to capitalize on is the prosperity that comes from their users sharing or liking companies, products and stories and the marketing opportunities these create for businesses.
Mobile Marketing is not a passing fad. For the first time in history, the most highly viewed television event, the Super Bowl, was viewed with 60% of viewers utilizing their smartphones during the game. Game promoters and advertisers took advantage of this amazing opportunity through specials, live streaming of the game, special apps and more. Telispire is ready to help you succeed in the Mobile Marketing of your business and will continue to provide information and resources that ensure you take full advantage of the opportunities available.
