As the New Year begins, it also begins a new chapter in your company’s history. The start of a new year brings with it hope and the opportunity to accomplish goals that may include increased sales, improved customer service or venturing into a new technology or marketplace. A recent article by Nellie Akalp set out 10 New Year’s Resolutions for Small Business. Among the list, were resolutions that communication companies can capitalize on to create a dominant market position.
As you are well aware, the exponential growth of mobile communications has created a market in which businesses of all sizes and shapes desire to be included. Researchers predict that within 3 years, the web will be accessed more through mobile devices than PCs. Not only are we able to provide the means for the access to the web; as mobile providers, we must ensure that we have optimized our presence on the web through search marketing, email marketing and website development in order to be accessible to the increasing number of mobile users.
Utilize 2012 to invest in one new customer touch point. This age of technology that we operate within creates new opportunities daily to connect and communicate with customers and potential subscribers. Find out from your customers whether they utilize social networks such as Facebook, Twitter or Google+ and then reach out to them within these domains. Determine how use of mobile coupons and QR codes provide a means to increase interaction with your customer base. 2012 may be the prime time to update your website so that traffic driven through social media sites finds a website that is current and engaging.