As small businesses search for avenues to reach existing and potential customers quickly with their ad messages, provide new revenue streams, and improve customer engagement they have discovered endless opportunities utilizing mobile devices. As the number of Smartphone users continues to climb, 22 percent of small businesses are making plans to invest and capitalize in reaching customers via mobile devices as noted by a recent Ad-ology Research survey.
In addition to businesses “pushing” messages to customers via text, SMS, and video, they are also utilizing QR Codes to increase customer contact. With reports indicating that millions of people update their Facebook status via their Smartphone, small businesses are no longer sitting on the side lines when it comes to social media. Half of small businesses surveyed plan to invest both time and financial resources into Facebook, Twitter and other social outlets in 2012 as they no longer see social media as simply another way to generate leads but as integral method for improving customer experience and engagement.
The rise in social media has caused small businesses to review and take part in “daily deals” or mobile coupons that sent directly from the business or are offered with providers such as Groupon and Living Social. Statistics have shown that mobile coupon campaigns can yield up to a 70 percent return as noted in the following article http://www.slumdogmarketer.com/how-to-use-mobile-marketing-to-increase-your-revenue-and-sales. Sending mobile coupons to customers regularly keeps your business relevant in their minds and coming back for more. Mobile coupons can be shared with customers via an app, being placed on a mobile banner ad, or through a QR code.
Bottom line is that mobile devices are presenting unique, inexpensive lines of communication directly to your customers and now is the time to take advantage, research and invest in marketing via mobile.